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Younger generations represent the highest demand for responsible investing.
Retail Investors: Preference for Positive ESG Themes By Generation
As Baby Boomers look to retire, a significant portion of wealth will be transferred to younger generations over the next few decades. Although interest in ESG investing is most prevalent amongst Millenials, Generation X investors, a cohort with $7.6 trillion in investible assets (4x larger than that of Millennials), may be a stronger near-term target. Data Courtesy of Cerulli Associates
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